Choose a few Keyword Phrases that accurately describe your topic. Try selecting keywords the visitors of your site are likely to look up. Keywords should refer to the products or services you promote on your site but you could also add keywords that refer to the action of buying to target visitors who are ready to purchase a product. Avoid using more than five Keyword Phrases for your site, unless you want to use some secondary keywords for different sections of your site.
Find a Visitor Tracker for your site. Your Visitor Tracker should give you a list of all the keywords your visitors typed in before finding your content. You will probably find the keywords you chose to optimize your site but this data could also help you identify more keywords. Your Visitor Tracker will also give you a list of links your visitors followed to your site. This is a good way to find out which links are bringing more traffic to your site.
You should organize your site so it is easy to navigate. More pages will be indexed in search results if you connect all your pages with links. Create some individual links to connect articles on similar topics and add site-wide links to all your pages by using a detailed menu. Create an XML sitemap to improve your chances of having more of your pages indexed. Your sitemap will not be efficient unless your site is properly organized.
Your design should be as simple as possible. Search Engine spiders might not be able to analyze your pages if your HTML code is too complex or filled with mistakes. Try keeping your HTML code as simple as possible, for instance by using a CSS sheet for your design. Use the W3C website to test your pages and make sure they meet high quality standards. If you decide to use Flash or Java Script for your design, optimize these elements with some strong keywords.
You will probably have to update the SEO techniques you use. search engines always try developing better algorithms to analyze pages more accurately. search engines try to rely on organic SEO as much as possible, in other words to assess the value and the popularity of a web pages based on the quality of its content. You should focus on creating excellent content for your site and do some research on new SEO techniques. The methods you use now will probably become obsolete in less than six months and you will have to update your SEO campaign to make sure your pages rank high in search results.
These efficient search engine optimization methods will really make a difference. Use them to develop your own campaign and you will soon notice that your site is ranking higher in search results and that you are getting more traffic.
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