How The Social Media Has Changed Marketing Forever

It is no exaggeration to say that has changed the face of marketing beyond all recognition in the last 5 years. Whereas prior to the explosion of different marketing was a case of using above the line advertising or a targeting of specific groups by readership profile today the landscape is very different.

The social channels that are available to the marketing expert or even the inexperienced business owner have made the task of reaching the target demographic much easier. Today establishing a brand presence on the Internet using a number of channels is extremely simple and need not take up a lot of time. The appropriate channel is also easy to identify due to the numerous articles and guides that can be found by using any one of the many available.

However some research is required, even if it is just spending a few hours on the Internet before a decision is taken as to which site or combination of sites is selected for the marketing or brand activities.

Many of the sites are specifically designed for the placement of visual images (still and video). These are ideal for brands which have consumer facing products which can be found on supermarket shelves or which are available for purchase over the Internet. Other sights are more general in nature and feature content that is usually a combination of images, video and copy. These are appropriate for almost any business.

There are two main challenges when using for marketing purposes, firstly is the development of appropriate content and the second is the management of that content. Creating unique and engaging content is one of the ways that the business can promote sharing of information on the brand across network. Not only will the information be shared and spread more rapidly but the creation of quality content will also be rewarded by increased visibility in search engine rankings.

The content should be professionally produced and feature value added information that the user will find useful. Often companies turn to SEO or content marketing specialists for advice on how to develop exceptional content that is suitable for their target audience.

The second challenge is managing the time that it takes to interact with the audiences that are consuming content or even just visiting the brands . The interactive nature of makes it tremendously powerful in reaching these audiences, but without engaging with the audience on a regular basis can turn from being a positive marketing tool into a negative one that can damage brand and corporate reputation.

Many businesses want to manage their online presence, but simply do not have the resources to do so effectively. In cases like this outsourcing the management (and measurement)of should be evaluated. When in doubt as to the effectiveness of a program the business should always seek the advice of a professional.

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Randal Jones

Randal Jones

Randal is a huge sports fan - especially college football. He reports about how the internet and sports are related. Randal's views may or may not reflect the views of the management of this site.
Randal Jones
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