Do you belong to an email list? If you do, do you receive regular emails from the person who owns the list? Do you look forward to getting them? If so, do you open those emails? These are all questions to consider when you start building your own email lists. The way you answer these questions will help you understand how to make money using your email list.
Unless your website is really compelling, it is not easy to get people to keep coming back over and over again without some kind of a reminder. Having the ability to send your readers an email telling them about a new post you have made is a great way to build traffic. It is also a great way to present products to individuals that you already have a relationship with. The thing is, before you go hog-wild blitzing your subscribers with ads for products, think about the questions at the beginning of this article. What makes you open an email — more importantly what makes you act on it?
Email lists are a great way to stay in contact with your readers. It is also a way to let your readers get to know you better and — when you do that correctly your readers will look forward to hearing from you. Let’s use an example to illustrate this point.
Let’s say you have a blog on dog health and you have developed an email list of 5,000 subscribers. When you send them an email each week, why not include some little story or joke about a dog? Maybe the story is about your dog — real or imagined. Perhaps you call your dog George, and George is a doberman pincher who is afraid of his own shadow. Each week your email starts with a brief story about some new terror in George’s life — and his funny reaction when faced with it.
If you got an email like that each week do you think you would open it? Sure you would. If you joined that particular list in the first place it would indicate that you have a love for dogs. Funny stories about George, the cowardly doberman, would be something you’d love to hear.
At the end of each email you might include a link to your latest post. Maybe you could say something like: “By the way, I noticed George has been scratching at his ears lately. I did some research and found out what causes a dog to do that. I discuss it in my latest blog post.” No one would find that offensive and most people would quickly click through to find out what makes a dog scratch at his ears. Then, as long as your blog delivers the answer to the question, you will have happy readers. And these readers will keep coming back time and again. Happy readers are people who will buy products from you.
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