A well-crafted website requires more than just being aesthetically pleasing. Using both proper layout and creative design, you can offer your readers easier navigation to locate the information they are seeking. This will produce a positive impression from your readers concerning your organization while enhancing the user’s overall experience.
It is important to take the right amount of time to create a clever design and a proper layout that best supports your company’s overall goals. This way you can turn the time, energy and money of creating your website into an investment that is worthwhile.
Whether you choose to build your site from scratch, or are reinventing an existing site, the basic design principles that follow can provide the right type of guidance throughout the development process to assist you in creating a usable, focused website.
The Main Topic
It is important to develop a main topic for each webpage. To accomplish this choose the right images and proper text concerning the topic of your choice. On each individual page, identify at least two tasks that you would like your online visitor to perform. These are often called a “call to action” that could include purchasing, making an order, subscribing to your company email newsletter, or clicking to another page within the site.
An effective call to action strategy will help facilitate your company’s goals. It is the simplest way to continue the conversation and develop a stronger relationship between your online visitors and your company.
Develop a Hierarchy
As part of your well-crafted website, you need to develop clear data hierarchy. Organize the data on every webpage so that it has a natural flow, where the eye will travel to the key aspects of the page, which is typically the areas on the page and the ones that serve the company best. This means that the eyes should naturally travel to crucial items on the page, while avoiding the least important products or items.
Develop a Proper Formatting
It is important to use the right formatting to maximize the effectiveness of the site. This means a bold format, with bigger size. Be sure and split the blocks of texts that are larger in size into smaller paragraphs. This will make each area easier to read and comprehend.
Be sure and add headlines wherever possible, in an attempt to break up the page. Always avoid creating long paragraphs, or displaying the text in wide columns which are significantly harder to read and comprehend. Additionally, be sure and add hyperlinks to any other relevant page within your own website. This will provide the opportunity for the visitors to easily move around inside the site to gather the information they require.
The last key component to developing a creative web page that is sure to stand out is to use page elements. This means adding specific buttons including “contact us”, and “about us”. Every call to action, or the action that you require of the online viewer should be “above the fold” and reside near the top.
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