You're looking at it. Socrates, that is.
Seldom do I get excited about new products or tools. I try a ton of them out, and most of the time I find them useful for a short period of time, and then they invariably wind up as shelfware.
This is what happened with my Artisteer experiment, as well as many other "premium" or purchased Wordpress themes I've tried. Don't get me wrong - most of them do exactly what their designers intended. However, in every case I had to tweak "something" to get them to do what I wanted.
Then along comes Socrates. At first I didn't even pay attention to the email I received from Joel Comm. I brushed it off as just another attempt at creating a "do-everything" theme, which in my experience usually means "do-everything-half-ass".
Then, after the second email, I decided to check it out. And, it's a good thing I did. So far, every objection I've had regarding those other themes has been addressed (or will be addressed in the next release). Plus, there's a certain "smartness" about the theme which can only be explained by saying, "Socrates is a theme designed by internet marketers for internet marketers".
Now, I know that the "thing" nowadays is the "video sales letter". Personally, I don't like them all that much. When I evaluate a product I like to "feel" it - to pick it up and look it over. You just can't get that with a video (or a "landing page" for that matter). So, let's go ahead and do a real-time analysis of this idea-rich theme.
Take a good look at this page.
Header and Background Image
The first thing to notice is the header image. Socrates comes packaged with dozens of professionally designed headers, and on their support page there are dozens more available to upload. For this site I used one of the pre-packaged headers, for another site I re-sized a header I had on my hard-drive (from the old Instant Adsense Templates) and uploaded it.
Changing the header image, or uploading a new header image is easy using the Socrates theme options. The background image - of which there is a good selection - is controlled in the same fashion.
Navigation
Right below the header is the navigation bar, which is actually my favorite part. Instead of using the default Wordpress pages function, Socrates let's you decide exactly what you want for your navigation. This is really great because relying on the Wordpress function has always been a real headache to me. It's do-able in a menu bar like this, but problematic - add a new page, and you might not want it to appear there, so you once again have to mess with the theme. Yucko.
So, with Socrates, you have complete control over your primary navigation. You can enable a menu bar in a shaded area above the header, enable the default (shown) menu bar, or put all of your navigation at the bottom left or right of the page. Or, if you're really into confusing your visitors, you could enable all of the menu bars and make every one of them different
. The choice is yours.
Hint: If you are into building micro-niche sites you could set this theme up with minimal distractions to really focus on those ad clicks. Lay it out like this - a fairly boring header, main articles listed in the top menu bar, keep the Adsense but drop the Twitter, etc. rotation (maybe), narrow sidebar that's pretty much empty, privacy and contact page links in the footer navigation area. Loads of flexibility.
I should probably point out a couple other things at this point.
Layout
The default font color scheme is controlled by the Socrates theme options - either preset or user-defined. The layout (you are seeing the most popular default) can be set as wide sidebars on the right or left, narrow sidebars on the right or left, or two sidebars.
All of the sidebars are widgetized, so you can do with them whatever you please - pages, Adsense, whatever - using Wordpress's built-in widget functions. (The beauty of Socrates is that it allows Wordpress to do what Wordpress does well, and takes over where Wordpress is lacking).
At the bottom of the main content area there are three more widgetized blocks (I left one "empty" so you could see it). If you don't want to use them, it's easy to remove them by placing a blank text widget in them. Again, they can contain just about anything you desire - as you can see I placed banner ads for a couple of my favorite products in them.
Advertising
Speaking of advertising, this is one area where Socrates really shines. The first obvious point it the large 728x90 ad area at the top. It can be disabled if you don't want to use it. I use it because - well... I like it. I think it looks great, and I also think it tends to make a site look more like an authority site rather than an MFA site (just my opinion). Of course, you can put any advertisement in that area - it doesn't have to be Adsense.
To the right of the 728x90 block area is a "user controlled" ad area that's really pretty cool. It will automatically rotate between your choice of: Twitter, an RSS feed, Facebook, two different "built in" Clickbank affiliate programs, or two advertisements of your own choosing. This means if everything is selected, you'll have a rotation of 7 different ads. The animation makes it look quite professional I think.
Footer
Finally, if you look at the footer you'll see where I added a copyright notice, and there's also a little Socrates icon that is monetized with your Clickbank affiliate code.
I think I've covered everything, but I'm sure there's something I overlooked or brushed over too quickly. If you have any questions just drop me an email using the contact form, or leave a comment.
You Could Always Buy It...
If you are interested in purchasing the Socrates theme feel free to click on the banner at the top of the page (when it shows the Socrates banner
, or click on the Socrates icon at the bottom of the page.
(Oh, and now the disclaimer part - if you decide to purchase Socrates or any other offer from this site, I will earn a commission. That's how it works, right?)





